The Essential Shopify Store Launch Checklist
It's finally that time, everything's in place for the brand new shop you've been working on then suddenly panic kicks in and you start asking yourself things like "Did I set my payment gateway up.." and "Are my shipping details right?" well lucky for you our friends over at Shopify have thrown together a checklist which will help you get your shop up in no time and as smoothly as possible. Here are some of the most important steps to take before launching your brand new store.
“Good checklists, are precise. They are efficient, to the point, and easy to use even in the most difficult situations. They do not try to spell out everything – a checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important steps – the ones that even the highly skilled professional using them could miss. Good checklists are, above all, practical.”
-Atul Gawande. The Checklist Manifesto: How to Get Things Right
1. Add Any Available Sales Channels
Want to reach customers beyond just your website? Start by adding any available sales channels to your store.
All sales channels connect with the core of your Shopify business, so you can easily keep track of your orders, products, and customers across all platforms from within your Shopify admin.
2. Double Check Your Payment Gateway Settings
Before you start driving any traffic to your store, you had better be sure people can actually completely a checkout on your store! I recommend placing an order on your store with a live payment gateway just to make sure everything works.
You can refund your order immediately afterwards.
3. Have Your Standard Pages Ready
It’s important to have some static pages available for visitors to click through and read when you launch your Shopify store.
At the very least have a contact, about, shipping, and frequently asked questions page at launch.
If you need help putting together a strong about page, be sure to read how to use your about page to increase your sales.
4. Review Your Email Notification Settings
You might want to customize a customer’s experience by offering them some sort of discount for future orders. The best way to do that is through editing your email templates.
5. Do a Content Audit for Spelling and Grammar Mistakes
Sometimes you’ll be so close to your work, you won’t notice any spelling and grammar mistakes in your website copy. It’s important to have a friend, family member, or business partner take a look at your copy to ensure there aren’t any obvious issues.
You can also use an app like Grammarly to check for you!
6. Optimize All Images on Your Website
There’s nothing worse than having images load slowly, especially if you’re running something like a flash sale for your store at your initial launch. It’s important to make sure all your images are optimized for web to ensure fast loading times.
You can try using a tool like ImageOptim to help with this too.
7. Have a Prelaunch Marketing Plan
So besides making sure all the buttons are pressed properly, you’ll still need to make sure you have a marketing plan set up. Otherwise, you’ll be launching your store to the sound of crickets.
8. Adjust Your Tax and Shipping Settings
You’ll want to check that your tax settings, and shipping rates are appropriate for the product(s) you’re selling. Double check your tax and shipping settingsbefore launching your store.
9. Make it Easy for Potential Customers to Contact You
Make contact information clear on each page. Try including your business address, phone number, and even live chat on your website if you can. This has been shown to reduce buyers concerns.
10. Install Only Essential Apps
It can be hard to not get excited about the Shopify App Store and all the incredible apps you can add to your store – but when getting ready for your initial launch, be sure to only install the absolute essentials.
11. Set up Your Billing Information
If you’re coming to the end of your 14 day free trial and are preparing for launch, be sure to set up your store's billing information to ensure there aren’t any hiccups when your store is finally live.
Now that you've got everything checked off from The Essential Shopify Store Launch Checklist it's time for us to lift off.